PENGARUH FAKTOR BAURAN PEMASARAN TERHADAP MINAT UNTUK MENJALANI OPERASI PADA PASIEN NYERI TULANG BELAKANG DI RS INDRAJANA PADA TAHUN 2023

The objective of this research is to determine the influence marketing mix factors on interest in undergoing surgery among patients with back pain at RS Indrajana 2023. This adopts a quantitative study cross-sectional design. was conducted July 2023, and population consisted 112 patients. sampling technique used purposive sampling. instrument employed questionnaire closed-ended questions predefined response scales. Data analysis carried out using univariate, bivariate, multivariate methods. results indicate that there relationship between elements product (p=0.036), price (p=0.000), promotion (p=0.005), people process (p=0.034) surgery. most dominant based are (p-value 0.043 < 0.05) 0.018 0.05). In conclusion, product, price, promotion, people, have an undergo factors.